This Privacy Notice (the “Privacy Notice” or “Notice”) is to inform you how Pure Romance, LLC (collectively, “Pure Romance” or “we” or “us”) will collect, transfer, store, and/or use (“process”) personal information, including personally identifiable information, that you submit or we collect through our social media channels, offline activities such as phone calls, emails, or in person, and our website located at www.pureromance.com (the “Site”).

This Notice is subject to our Terms of Service, which are incorporated herein by reference. Please read it carefully. By using the Site, you understand and are accepting the practices described in this Notice and accept its terms. You also give your express permission for us to process personal information in accordance with this Notice.

We reserve the right to modify or amend this Notice at any time to reflect changes in our personal information practices or applicable law. Should it be necessary to do so, we will notify you and/or request your express consent, if required, of any material changes to this Notice by posting such changes at the Site or by other acceptable means. Each version of the Notice is identified at the top of the page by its Last Updated date. Your continued use of the Site after changes have been posted constitutes your acceptance of the Notice as amended for personal information collected going forward, unless additional consent is required under applicable law. If you do not agree to the terms of our Notice, please do not use the Site or provide us your personal information.

If you wish to download and print a copy of this Privacy Notice, please click here: Privacy Policy

COLLECTION AND USE OF PERSONAL INFORMATION

We collect most of the personal information about you directly from you—by email, text message, and/or via our Site.

Personal Information That You Provide To Us. You may provide us with the following personal information: name, address (shipping and/or billing), email address, telephone number, mobile telephone number, credit card number, social security number, ZIP code, date of birth, optional information during customer surveys and offers and any other information you provide when you communicate with us.

This includes information collected directly from you when you provide it to us, such as information that you provide by filling in forms and completing transactions on our Site. This includes the following:

Online Purchases: If you make a purchase on the Site, we collect your email address, first and last name, shipping addresses, phone number, and our vendors will collect your payment information (including billing address, credit card number, expiry date and CVV/CVC code) in order to process the transaction. After your transaction is completed, we may ask you to complete a post-transaction survey. If you place items in your online cart without completing your transaction, we may send you an email to remind you if you have provided consent to do so.

Returns: If you choose to make a return on the Site, we collect your order number and email address. We use this information to process your return.

Create an Account: You are not required to create an account to access or use our Site. If you choose to create an account on our Site to make checkout fast and easy and to enjoy the benefits of our Rewards Program, we collect your email address in order to create and administer your account. We save your order history in your account. We use this information in order to provide the best possible Site experience for you and for our legitimate interests, i.e., to be as efficient as we can to deliver the best service for you at the best price. Do not disclose your password to anyone. If you become aware of any unauthorized access to or use of your account, you must notify us immediately.

Consultants and Affiliates. If you apply to join one of our affiliate programs to earn commission, we may collect your full name, email address, and address.

Contests and Promotions: When you enter a contest or participate in a promotion, we may collect your name, address, email address, phone number, and any additional information or content required for the contest or promotion (such as information you post on social media). We use this information to administer your participation in the contest or promotion, including prize fulfillment. As part of a contest or promotion, we may obtain your consent to share or otherwise publish the content you submit.

Marketing Communications: If you sign up to receive our marketing emails or we otherwise have your consent, we will collect and use your email address to send you emails about new products, special offers, and other information. If you consent to behavioral advertising, as described below, these marketing emails may be of interest to you based on your purchases and interests. If you no longer wish to receive these communications, you can unsubscribe at any time by clicking the “unsubscribe” link included at the bottom of the email. Alternatively, you can opt out of receiving our email by contacting us at the contact information under “Contact Us” below. Please note that you may continue to receive certain transactional or account-related communications from us, such as your receipt or online order confirmation. We may also use services provided by third-party platforms (such as social networking and other websites) to serve tailored advertisements on those platforms. From time to time, we may ask you to confirm or update your marketing preferences if you instruct us to provide further products and/or services in the future, or if there are changes in the law, regulation, or the structure of our business. To opt out of the sharing of your information for these purposes, please contact us at privacypolicy@pureromance.com.

We may also collect your information if you contact us for customer service purposes:

Customer Service: When you contact us with a comment, question, or complaint or complete our customer service form online, you may be asked for information that identifies you, such as your name, email address, mailing address, and a telephone number, along with additional information we need to help us promptly answer your question or respond to your comment such as photos of the product. We may retain this information, including records and copies of your correspondence, to assist you in the future and to improve our customer service and service offerings.

Chat Feature: If you choose to use our chat feature to engage with our customer experience team, we may collect your name, email address, and any message that you choose to include in your communication. We may retain this information to assist you and to improve our customer service and service offerings.

We may also use automatic data collection technologies to collect certain information:

Personal Information Automatically Collected: We also use cookies and other technologies to collect personal information automatically through your use of the Site as described in the section entitled Information Automatically Collected.

Personal Information That You Provide About Others.

If you provide personal information about another person in connection with the Site, such as through our Referral Program (as described in more detail in our Terms of Service) or by interacting with Pure Romance in a business relationship, we rely upon you to obtain any consents from others that may be required by law to allow us to use the personal information from others. We will use the personal information you provide to us as set forth in this Privacy Notice.

2. INFORMATION AUTOMATICALLY COLLECTED

Cookies & Other Technologies. A cookie is a small file containing a string of characters that may be sent to your web browser when you visit a website. Cookies might be used for the following purposes: (1) to enable certain functions; (2) to provide analytics; (3) to store your preferences; and (4) to enable ad delivery and behavioral advertising.

Cookies can either be session cookies or persistent cookies. A session cookie expires automatically when you close your browser. A persistent cookie will remain until it expires or you delete your cookies. Expiration dates are set in the cookies themselves, some may expire after a few minutes while others may expire at a later time. Cookies placed by the website you’re visiting are sometimes called “first party cookies,” while cookies placed by other companies are sometimes called “third party cookies.”

The Site uses cookies that are sent by us or our third-party services. The use of cookies and other technology, described below, allows us to make our Site more responsive to your needs by delivering a better and more personalized experience to you. We use these cookies to identify you as a valid user, to ensure that no one else can sign on simultaneously with your account from another computer and to help us serve you better based on your registration preferences. We may also use cookies to help us facilitate any promotions or surveys that we provide. You can reset your browser to refuse cookies or to indicate when a cookie is being sent. By changing your preferences, you can accept all cookies, you can be notified when a cookie is set, or you can reject all cookies. If you do so and cookies are disabled, you may be required to re-enter your information more often and certain features of our Site may be unavailable.

The following information may automatically be received and/or collected from you through the Site: IP address, browser type, browser language, internet service provider (ISP), resource requested, date and time of resource request, and HTTP referring resource (if provided by the browser), operating system, and/or clickstream data. We aggregate this data, and may combine this data with other information we collect about you to better understand how visitors use our site, improving user experience, and to help manage, maintain, and report on use of our website. We also store IP addresses for fraud detection and prevention purposes.

Pixels. Pixels (also known as web beacons) are code embedded within a service. There are various types of pixels, including image pixels (which are one-pixel transparent images) and JavaScript pixels (which contain JavaScript code). Pixels are often associated with cookies and are used for similar purposes. When you access a service that contains a pixel, the pixel may permit us or a third party to drop or read cookies on your browser, or collect other information about your browser or device.